PUBLIC SITE PRIVACY POLICY

Privacy Policy

Last Updated: June 2026

1. About This Policy

OptiFunder Corp ("OptiFunder," "we," "us," or "our") operates the website at www.optifunder.com (the "Site"). This Privacy Policy describes how we collect, use, and share information about visitors to our Site, including through the use of cookies and third-party tracking technologies.

This policy applies solely to the public marketing website at www.optifunder.com. It does not apply to the OptiFunder application portal, which is governed by separate terms and a data processing agreement.

2. Information We Collect

We collect the following categories of information when you visit our Site:

  • Automatically collected data: IP address, browser type, device type, operating system, referring URL, pages visited, and timestamps of visits.
  • Cookie and tracking data: Unique identifiers stored in cookies and similar technologies that help us and our service providers recognize your browser across sessions.
  • Voluntarily submitted data: Name, email address, company name, phone number, and other information you provide when completing a contact or demo request form.

3. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. When you first visit our Site, you will be presented with a cookie consent banner. Tracking cookies will only be set after you provide your consent by clicking "Accept." If you click "Decline," only a single essential cookie will be used to remember your preference not to be tracked.

We use the following categories of cookies:

  • Essential cookies: Required for the Site to function. These are set regardless of consent and include a cookie to remember your consent preference.
  • Analytics cookies: Help us understand how visitors use our Site. Set only after consent. Provided by Google Analytics (Google LLC).
  • Marketing and advertising cookies: Used for targeted advertising and retargeting. Set only after consent. Provided by LinkedIn (LinkedIn Corporation) and Google Ads (Google LLC).

You may withdraw your consent at any time by clearing your browser cookies and revisiting the Site, at which point the consent banner will reappear.

4. Third-Party Service Providers

We use the following third-party services on our Site, each of which may receive visitor data as described:

HubSpot, Inc.
We use HubSpot as our website CMS, marketing automation platform, and CRM. HubSpot sets analytics cookies and may receive visitor data including IP address, pages visited, and form submissions. HubSpot's privacy policy is available at legal.hubspot.com/privacy-policy.

Google LLC (Google Analytics and Google Ads)
We use Google Analytics 4 to analyze Site traffic and usage. When you consent to analytics cookies, Google Analytics collects data including your IP address, browser type, pages visited, and session duration. We have configured Google Analytics to operate in restricted mode prior to consent, meaning ad personalization is disabled until you accept cookies. Google's privacy policy is available at policies.google.com/privacy.

LinkedIn Corporation (LinkedIn Insight Tag)
We use the LinkedIn Insight Tag for advertising attribution and retargeting on LinkedIn. When you consent to marketing cookies, the LinkedIn Insight Tag transmits data including your IP address, device identifiers, and pages visited to LinkedIn. This data may be used to identify you as a LinkedIn member and to serve you targeted advertising on LinkedIn and partner sites. LinkedIn's privacy policy is available at linkedin.com/legal/privacy-policy.

If you decline cookies, the LinkedIn Insight Tag will not fire and no data will be transmitted to LinkedIn.

5. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate and improve our Site
  • To respond to demo requests and other inquiries
  • To analyze Site traffic and visitor behavior (analytics cookies, with consent)
  • To measure the effectiveness of our advertising campaigns (marketing cookies, with consent)
  • To retarget visitors with relevant advertising on LinkedIn and Google (marketing cookies, with consent)
  • To comply with legal obligations

6. Sharing of Information

We share visitor information only in the following circumstances:

  • With service providers: We share data with HubSpot, Google, and LinkedIn as described in Section 4, solely to the extent necessary to provide their services to us.
  • With professional advisors: We may share information with attorneys, accountants, or other advisors under confidentiality obligations.
  • For legal compliance: We may disclose information when required by law, court order, or regulatory authority.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, visitor data may be transferred as part of that transaction.

We do not sell personal information to data brokers or other third parties for their own independent commercial purposes.

7. Your Privacy Rights (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to know: You may request information about the categories and specific pieces of personal information we have collected about you.
  • Right to delete: You may request deletion of personal information we have collected about you, subject to certain exceptions.
  • Right to correct: You may request correction of inaccurate personal information.
  • Right to opt out of sale or sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, click "Decline" on our cookie consent banner or contact us at security@optifunder.com.
  • Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at security@optifunder.com, submit a request using our online privacy request form, or contact us by mail at the address below. We will respond to verifiable requests within 45 days.

8. Global Privacy Control

Our Site respects Global Privacy Control (GPC) signals. If your browser is configured to send a GPC signal, we will treat this as a request to opt out of the sale and sharing of your personal information, and tracking cookies will not be set during your visit.

9. Data Retention

We retain visitor data for as long as necessary to fulfill the purposes described in this policy. Analytics data is retained in accordance with our Google Analytics data retention settings. HubSpot CRM data relating to contact form submissions is retained until you request deletion or until we no longer have a business purpose for retaining it.

10. Security

We take reasonable technical and organizational measures to protect visitor information from unauthorized access, disclosure, or loss. Our Site is served exclusively over HTTPS. Access to personally identifiable information is restricted to employees with a legitimate business need.

No method of transmission over the internet is completely secure. We cannot guarantee absolute security of information transmitted to or from our Site.

11. Links to Third-Party Sites

Our Site contains links to third-party websites. This Privacy Policy applies solely to information collected on www.optifunder.com. We are not responsible for the privacy practices of linked third-party sites and encourage you to review their privacy policies before submitting any personal information.

12. Children's Privacy

Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at security@optifunder.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to report a privacy concern, please contact us:

© 2026 OptiFunder Corp. All rights reserved. | security@optifunder.com